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5's are trump.

A handsome YouTube channel for the Fall campaign from Payback.

Payback

Broadcasting Rudi Völler

In Fall of 2011, Payback is starting a special promotion: Participate and receive 5x the points. The advertising features the star testimonial of 'Aunt Kathy' - alias former soccer star Rudi Völler. The campaign gets an additional push from the song 'There is only one Rudi Völler' - which has naturally been reworked to 'There are only 5 Rudi Völlers'. Golden Alligator designed and implemented a YouTube channel to support the Payback marketing. Clever ads and banners make sure that viewers won't soon forget the unmistakeable hair of the spokesman and former coach. Any questions?

Launch Project

What we've done

Immersion

  • Technical Consulting
  • Concept Consulting

Strategy

  • Usabiltiy-Optimization

Execution

  • Design
  • Implementation
  • YOUTUBE Brand Channel

Evolution

  • Client Review

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Golden Alligator GmbH
Oranienstraße 185
10999 Berlin, Deutschland
FON: +49 30 22 500 34 0
Fax: +49 30 22 500 34 9
tooth@golden-alligator.com

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